Lead generation campaigns where prospective customers can SMS a keyword to get a call back from the company’s sales executive. Generate sales leads by publishing your keyword in all your marketing campaigns. Mobile keywords can be an excellent mobile marketing tool for any kind of mobile campaigns. Also widely used for value-added services such as Reality Show Voting, Customers Feed back, Voting & Polling, Automated Lead Generation, Online Subscriptions, Exam Results & Media & Entertainment Sectors. This service is available in India only.